Senior Legacy Marketing Manager

Job Introduction

Legacies are vital to Diabetes UK with gifts in Wills funding, on average, over a third of our work every year. As the Senior Legacy Manager, you will pay a pivotal role in leading on the development and management of the legacy marketing programme.

Managing a small team, you’ll be responsible for the development and delivery of end-to-end recruitment and retention plans including supporter stewardship journeys and involved in the delivery of direct marketing campaigns across a range of offline and digital channels.  In addition, the role will support colleagues across the charity to develop relationships with legacy prospects and supporters. You’ll also be responsible for managing the Legacy expenditure budget as well as liaising regularly with the Legacy Administration Team in order to monitor and forecast legacy income.

First stage interviews: 22, 23 & 24 February 2022 (Online via MS Teams)

Second stage interviews: 2 and 4 March 2022 (Wells Lawrence House - London)

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK.  You might find the following resources useful:

• To view a full list of accepted documents and the checks employers are required to make click here
• To view guidance on proving your right to work to an employer click here

 If you have any questions, please contact HRAdvice@diabetes.org.uk   

Role Responsibility

The successful applicant will manage, implement and develop the annual plan and budget for the Legacy Marketing team.  The role will require a strategic approach to evaluating the existing legacy marketing programme as well as how we promote the gifts in Wills to a range of new audiences through advertising and events, identifying opportunities for growth both within the Individual Giving department and by engaging key stakeholders in cross-organisational activities.

The Ideal Candidate

We are looking for someone who is passionate about legacies and passionate about our cause. Someone that is fired up by the challenge of increasing the number of legacy supporters on our database, and stewarding them so that we can safeguard future income and meet our vision of a world where diabetes does no harm.

It goes without saying that you’ll be a strategic thinker and an expert in legacy marketing, bringing ideas and energy to help us bring our cause to life.

You’ll have extensive experience of managing direct marketing campaigns. You will have excellent project management skills, organised, calm under pressure and working closely with leadership teams.

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays 
• A Cash Healthcare Plan (giving you up to £1,500 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working as part of our approach to activity based working
• Discounts on gym membership
• Employee assistance programme to give you support on any issues that come up in life  
• Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and income protection insurance
• Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it.

We’re a really diverse bunch and we recognise and respect your value as an individual. As well as helping people with diabetes, you’ll be part of one of the top 30 Best UK Charities to Work For, and one of the top 75 Best Large Companies in London.

We’re committed to protecting and promoting the welfare of children and adults at risk, and we need our staff and volunteers to support this.

Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

To find out more about what we do, check out our website.

Diabetes UK