Legacy Marketing Manager - Maternity cover (12 months fixed term contract)

Job Introduction

The Individual Giving team is responsible for raising over £21m. Legacies are vital to Diabetes UK, with gifts in Wills funding around 40% of our work every year. 

The role of the Legacy Marketing Manager will be an integral part of our legacy marketing team, working together to lead the strategic planning, support and delivery of integrated, multi-channel direct marketing campaigns, consortium activity and events to promote legacy giving and grow our pipeline of supporters.   

We need a strategic thinker who is innovative, highly proactive and organised, and takes ownership in managing a portfolio of inspiring acquisition, conversion and stewardship campaigns, appeals and experiences across a range of channels including Digital, Email, Telephone, Direct Mail, Press, Events.   We need someone who will drive the programme forwards, maximising value, continuously improving ways of working, and innovating in response to need.

You will be highly numerate, basing decisions on data & insight, and engaging a diverse range of potential legacy supporters, by connecting them to opportunities to support Diabetes UKs work. You will ensure you provide an excellent supporter experience – inspiring donors to maximise the value of their gift, engage with other fundraising products and continue to support Diabetes UKs work.

The role will also be critical in championing legacy marketing across the organisation, ensuring all areas are aware of the importance of legacies and can support our activities.

It is essential that the Legacy Marketing Manager proactively cultivates strong relationships with teams across Diabetes UK to ensure legacies are widely promoted.

For further information about the role please refer to the job description at the end of the page.

Fundraising Roles only: Diabetes UK is committed to fundraise in a way that is legal, open, honest and respectful and expects all staff and volunteers to share this commitment. We are registered with the Fundraising Regulator, and you will be expected to adhere to the Code of Fundraising Practice. 

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role. 

Interview date: 28th July 2025

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK, satisfactory references and a DBS check if applicable for this role.

To view a full list of accepted documents and the checks employers are required
to make click here

To view guidance on proving your right to work to an employer click here

 If you have any questions, please contact recruitment@diabetes.org.uk 

Package Description

We have some amazing benefits available which we are proud to be able to offer. We have a health cash plan available, early finish Fridays, access to an incredible Learning and Development offer, and much more. Please refer to the job description pack to find out more about what benefits you can access if you become an employee of Diabetes UK.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it. Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

Our commitment to Equity, Diversity, and Inclusion

Diabetes does not affect everyone equally and as a charity we are committed to equity, diversity and inclusion. We seek to better reflect those we serve. This means we actively seek to reach a diverse pool of candidates in our recruitment processes and particularly welcome applications from groups currently underrepresented at senior level, including those from Black, Asian and other ethnic minority backgrounds. It also means if you have a disability or long-term condition, we're happy to consider any reasonable adjustments you might need to take part in the process and succeed in the role, just let our HR team know via recruitment@diabetes.org.uk

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role.

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK and satisfactory references and a DBS check if required.

To find out more about what we do, check out our website.

Diabetes UK