Digital Analysis Manager

Job Introduction

Leading our digital analytics, you will shape our approach to digital analysis, be pivotal in designing the architecture that holds our data and drive improvements in integrations and the technology we use to do this. This role will coach, support, and develop colleagues to maximise the use of digital data while managing and overseeing tracking. You will champion our use of digital insight across all teams and help us use data to understand customers and change the lives of people affected by diabetes.

Interview date: TBC

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role.  

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK.  You might find the following resources useful: 

• To view a full list of accepted documents and the checks employers are required to make click here 

• To view guidance on proving your right to work to an employer click here 

 If you have any questions, please contact HRAdvice@diabetes.org.uk 

Role Responsibility

You will be responsible for driving our strategic approach to digital analytics and translating strategic priorities into a delivery plan. You will take ownership of the digital measurement strategy by embedding Google Analytics 4, shaping the data architecture, leading on our use of BigQuery and the technology we use for digital analytics. The role will take a lead on the implementation of OneTrust cookie consent tool and oversee and implement digital tracking, all in a compliant way. Supported by a wider team of insight analysts, and working closely with digital specialists, you will use insight to help us improve user experience and increase engagement across everything we do

The Ideal Candidate

You will be experienced using Google Analytics, Google Data Studio, data visualisation tools and SEO platforms, including SEM Rush and Google Search Console, to optimise multi-channel digital activity.  You will be skilled at confidently presenting insight, managing multiple projects and driving change at a senior level; enabling the organisation to think about the whole customer experience. You will be able to balance reactive demands with working towards a long-term vision; managing agencies to support with the digital analytics workload & delivery of digital strategy. You will be passionate about the role insight can play in driving innovation and you will embrace and champion change.

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays (pro-rata for part-time)
• A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working as part of our approach to activity based working (not applicable to roles with fixed shift patterns)
• 2 Days TOIL in recognition of fixed shift patterns (pro-rata for part-time)
• Discounts on gym membership
• Employee assistance programme to give you support on any issues that come up in life  
• Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and income protection insurance
• Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it.

We’re a really diverse bunch and we recognise and respect your value as an individual. As well as helping people with diabetes, you’ll be part of one of the top 30 Best UK Charities to Work For, and one of the top 75 Best Large Companies in London.

We’re committed to protecting and promoting the welfare of children and adults at risk, and we need our staff and volunteers to support this.

Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

To find out more about what we do, check out our website.

Diabetes UK