Social Media Manager

Job Introduction

With the number of people living with and at risk of diabetes growing every day, our work has never felt more needed, or more relevant. Sitting within the Strategic Marketing team, the social media manager plays a key role in leading the organic social media strategy and managing the day to day running of Diabetes UK organic social media channels to support our engagement, fundraising, influencing and brand awareness goals.

These channels are a powerful communication tool for us, playing a crucial role in helping us reach, engage, inform and support people affected by diabetes – and we’re ambitious in our goal to continue developing our presence and  deliver maximum impact through our social media channels.

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role.

Interview Dates

Stage 1: W/C 15 May 2023

Stage 2: W/C 22 May 2023

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK.  You might find the following resources useful:

• To view a full list of accepted documents and the checks employers are required to make click here
• To view guidance on proving your right to work to an employer click here

 If you have any questions, please contact recruitment@diabetes.org.uk

Role Responsibility

This exciting role will be responsible for delivering integrated, audience-first content strategies for Diabetes UK’s organic social media channels, as well as the day-to-day management of our social media calendar, to grow our following and deepen engagement with supporters.

The social media manager will support our media team with reactive comms as well as playing a key role in our biggest warm engagement moments such as Diabetes Week and World Diabetes Day. An important part of the role will be proactively seeking opportunities for Diabetes UK to be ‘on the pulse’, taking part in relevant external conversations and support a deeper understanding of the public conversation around diabetes and Diabetes UK on social media through social listening.

The successful candidate will also work closely with internal teams to ensure our online communities receive a high level of support through effective moderation, to deepen our understanding of the wider public conversation around diabetes and Diabetes UK through social listening and will embed the principles of good social media engagement across Diabetes UK.

The Ideal Candidate

This role will be perfect for a marketing and communications expert with an excellent grasp of copywriting, best practices and tailoring content for all the major organic social media channels, as well as a sound understanding of the charity social media landscape.

The ideal candidate will be an analytical thinker - able to test, learn and adapt to have the maximum impact. They’ll be able to build and maintain strong working relationships with internal and external stakeholders and be experienced in managing online communities to support positive engagement among supporters.

Confident identifying and responding to trending topics and opportunities, they’ll have the passion, ideas and skills to continue growing and strengthening our social media presence and deliver the greatest possible impact for Diabetes UK and the people we support.

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays (pro-rata for part-time)
• A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working as part of our approach to activity based working (not applicable to roles with fixed shift patterns)
• 2 Days TOIL in recognition of fixed shift patterns (pro-rata for part-time)
• Discounts on gym membership
• Employee assistance programme to give you support on any issues that come up in life  
• Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and income protection insurance
• Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it.

We’re a really diverse bunch and we recognise and respect your value as an individual. As well as helping people with diabetes, you’ll be part of one of the top 30 Best UK Charities to Work For, and one of the top 75 Best Large Companies in London.

We’re committed to protecting and promoting the welfare of children and adults at risk, and we need our staff and volunteers to support this.

Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

To find out more about what we do, check out our website.

Diabetes UK