Senior Brand Manager (Maternity Cover)

Job Introduction

Day in day out we’re fighting for a world where diabetes can do no harm. With nearly five million people living with diabetes in the UK, it’s vital that more people know who we are and feel an emotional connection to our cause.  

That’s where our brand comes in - as Senior brand manager you’ll lead a a passionate team working to make sure our personality, identity and values shine through everything we say and do as a charity.  

You’ll be joining us as an exciting time. We’ve successfully refreshed our brand and recently launched our first ever brand advertising campaign, which is already bringing thousands living with this life-changing condition closer to our cause. We’re at a pivotal point in our mission to win the hearts and minds of millions across the UK.

We’re looking for an experienced Senior brand manager with a track record of excellence to lead the next stage of our brand evolution, covering a period of maternity leave. This is a great opportunity to work with a talented and passionate team, and a wide range of senior stakeholders across the charity, to build on our progress to date.

We have a brilliant and inclusive working environment here at Diabetes UK and are proud of our ‘Connected Working’ framework which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role of course.  We do not dictate the number of days you have to attend the office.

Interview Dates:

First stage: Tuesday 6th September 2022 (MS Teams)

Second stage: Thursday 15th September 2022 (Face to Face, London office)

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK.  You might find the following resources useful:

• To view a full list of accepted documents and the checks employers are required to make click here
• To view guidance on proving your right to work to an employer click here

 If you have any questions, please cntact HRAdvice@diabetes.org.uk  

Role Responsibility

As Senior brand manager you’ll act as our lead brand custodian, with oversight of our brand across all our products and communications and you’ll play a vital role in supporting the Head of Brand & Creative to shape the strategic and creative direction of the Diabetes UK brand.

You’ll plan and project manage successful roll-out of our brand strategy across the charity, manage development of communication projects and oversee the training, advice and consultancy we provide to upskill our colleagues and partners.

You’ll be responsible for leading the evaluation of our brand health, making strategic recommendations about how we grow our brand, and develop effective brand governance processes, tools and ways of working that will uphold and strengthen our brand.

You’ll play an active part in leading a skilled and enthusiastic Brand and Creative team and have two direct line reports to manage. You’ll work closely alongside peers in the Marcomms department to ensure our communications are as bold and impactful as possible.

The Ideal Candidate

You’ll have relevant experience managing and developing brands and be confident in working across tone of voice, visual identity and personality communicating this clearly and powerfully to colleagues at all levels. And you’ll be an experienced and efficient project manager, who has led and delivered strategic brand projects, ideally in a charity setting.

You’ll enjoy working with people, making the most of opportunities to influence, negotiate and inspire a variety of stakeholders, showing how our brand can add value to their work. And you’ll be great at spotting opportunities to strengthen and optimise our brand.

You’ll be able to absorb new information quickly and prioritise your own and others’ work proficiently to help us deliver our objectives, managing competing demands calmly and skilfully, whilst responding nimbly to an ever-changing operating context.

You’ll be able to influence decision-makers across the charity and be adept at inspiring change through building strong relationships and establishing trust quickly, playing a key role in making change happen at Diabetes UK.

Most of all, you’ll be as passionate as we are about making a tangible difference for millions of people living with or at risk of diabetes, by bringing our purpose to life right across the charity, so we can achieve our vision of a future where diabetes does no harm. 

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays 
• A Cash Healthcare Plan (giving you up to £1,500 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working as part of our approach to activity based working
• Discounts on gym membership
• Employee assistance programme to give you support on any issues that come up in life  
• Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and income protection insurance
• Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it.

We’re a really diverse bunch and we recognise and respect your value as an individual. As well as helping people with diabetes, you’ll be part of one of the top 30 Best UK Charities to Work For, and one of the top 75 Best Large Companies in London.

We’re committed to protecting and promoting the welfare of children and adults at risk, and we need our staff and volunteers to support this.

Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

To find out more about what we do, check out our website.

Diabetes UK