Mass Participation Manager

Job Introduction

Mass participation is an important area of growth for Diabetes UK’s Engagement and Fundraising Directorate. We are looking for an experienced, highly motivated individual to join our busy, successful Mass Participation Team.

This is an exciting opportunity to take the lead on developing our existing bespoke challenges, such as Swim22, 1 Million Step Challenge and our London Bridges Challenge, as well as contributing to our plans to grow mass participation activity by prototyping and testing new concepts.

Role Responsibility

• Project management of specific mass participation event products, such as Swim22, 1 Million Step Challenge and London Bridges Challenge, to meet agreed financial and participant recruitment targets
• To prototype, test and launch new mass participation events
• To contribute to event marketing strategies, liaising with internal and external agencies on design and digital in line with Diabetes UK’s branding guidelines
• To engage existing and acquire new supporters, ensuring an excellent supporter experience throughout their journey
• Devise and oversee administration processes for the events to ensure accurate communication and financial records are maintained
• To work closely with database marketing to maximise the value of data, to monitor and evaluate performance and produce reporting as required
• To deliver your events and ensure all legal, health and safety and risk assessment and crisis management requirements are met
• To recruit, manage and support volunteers
• To contribute to and deliver income and expenditure budgets, ensuring the best return on investment for Diabetes UK
• To manage all event logistics and attend events where necessary
• To ensure comprehensive post event evaluation is undertaken to continuously improve the mass participation activity
• Work closely with the Community and Events fundraising team to maximise the value of all events fundraising activity
• Deputise for the Senior Events and Mass Participation Manager when appropriate

The Ideal Candidate

The best person for this job will be able to:

• Project manage multiple mass participation events
• Prototype, develop and launch to market new mass participation concepts
• Effectively manage internal and external stakeholders, including relationships with agencies
• Implement & work to key performance indicators, with regular monitoring & reporting techniques
• Improve campaign performance with data driven and insight led decisions
• Ensure all legal, health and safety and risk assessment and crisis management requirements for their events are met
• Plan, manage and evaluate event day logistics
• Recruit and manage volunteers
• Prepare and manage budgets
• Develop, implement and evaluate marketing strategies and communication plans
• Evaluate and analyse campaign performance

The best person for this job will have experience in:

• Project managing successful mass participation events OR high-level marketing campaigns
• Managing relationships with external agencies, displaying negotiation and diplomacy skills
• Preparing and managing budgets
• Planning, implementing and evaluating marketing strategies for a variety of events
• Developing, implementing and monitoring comprehensive supporter communication journeys and plans
• Managing event day logistics
• Volunteer recruitment and management
• Fundraising databases
• Campaign evaluation and analysis
• Data Protection legislation
• Applying brand guidelines consistently across a variety of channels and products

The best person for this job will be:

• Educated to degree level
• Have 2 years’ experience working in a mass participation or senior marketing role
• Outcome, delivery and target focused
• Excellent ability to plan and manage a variety of projects and activities to tight deadlines, whilst maintaining excellent attention to detail
• Excellent communication skills, able to build and maintain effective working relationships with internal and external partners
• Willing to travel throughout the UK and to work weekends and evenings
• Have an understanding of and commitment to equal opportunities
• Have an understanding of – or be committed to learning about - diabetes and the issues surrounding the condition

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays 
• A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working 
• Discounts on gym membership and days out 
• Employee assistance programme to give you support on any issues that come up in life  
• Annual Season ticket loan 
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and permanent health insurance 

About the Company

Diabetes is the most potentially devastating – and fastest growing – health crisis of our time, requiring ongoing high-quality care and support. There are currently 4.5 million people in the UK living with diabetes, and 11.9 million more at increased risk of getting Type 2 diabetes. Those diagnosed face the risk of life-changing, and life-limiting, complications, unless they are given the very best care and the support they need to manage their condition well. As a society we need to work together now – and take action now – to fund critical research, improve healthcare and treatment, and prevent yet more people developing this potentially life-threatening condition. 

Diabetes UK is a forward thinking and commercially focused organisation, and is the leading charity for the 4.5 million people with the condition in the UK.

As we continue to improve our processes, through continual development and change, this is an exciting time to join us. With established funding streams and following on from the success of our previous five-year plan, we are in a strong position to continue developing and responding to changing environments.

We rely heavily upon the expertise and motivation of our staff in order to work towards our many aims and meet objectives. We aim to be an equal opportunity employer; the organisation recognises and respects the value and diversity of all. We gladly make the adjustments required for people with disabilities to join us. Our diverse functions mean that we can offer you a wide range of rewarding career opportunities.

Diabetes UK is committed to safeguarding and promoting the welfare of children, young people and vulnerable and expects all staff and volunteers to actively support this commitment. 

Diabetes UK recognises and respects the value and diversity of all. 

We have a vision of a world where diabetes can do no harm – if you’d like to be part of that, why not join us? 

To Learn more about the work we do - Click here

Diabetes UK