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Mass Participation Manager

Job Introduction

The Mass Participation Manager is a pivotal role within our Engagement & Fundraising Directorate, responsible for creating and delivering incredible experiences across mass participation events. The postholder will have the opportunity to lead on large, flagship campaigns including the One Million Step Challenge and Swim22, as well as driving innovation on smaller, newer products within our pipeline. Working alongside a skilled team of Event Managers, this role will help Diabetes UK deliver an exciting and competitive portfolio of events, that disrupts the sector and generates sustainable income for the organisation. 

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role.

Interview date: 1 , 8 or 9 July 2024

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK. You might find the following resources useful:

  • To view a full list of accepted documents and the checks employers are required
    to make click here
  • To view guidance on proving your right to work to an employer click here

 If you have any questions, please contact

Role Responsibility

Leading on several events within our mass participation portfolio, you will excellently execute events from concept to completion. As an experienced events fundraiser, you’ll focus on creating amazing experiences for our supporters, and building loyalty that lasts beyond their activity. 

Working in a forward-thinking team you’ll work to improve our offer and stand out in an increasingly competitive events market. Embracing a test and learn approach, you’ll use insight, evaluation, and continuous optimisation to ensure all our engagement is audience centred. You will help grow our portfolio of events, working collaboratively across the organisation to launch new initiatives, activities and events that help us achieve our mission.

The Ideal Candidate

You’ll be able to demonstrate a track record of marketing and delivering successful events and creating amazing virtual experiences. As a solution-focussed person, you will use data and insight to drive your decisions, with a clear focus on optimising delivery at every opportunity. 
As an established events professional, your organised nature will allow you to effectively manage multiple events and priorities in a fast-paced role. You will use your excellent project management skills to develop robust event plans, and effectively manage internal and external stakeholders to deliver them.

We are committed to providing an excellent supporter experience and you will bring a breadth of knowledge and ideas to help us create engaging experiences and build loyalty across our portfolio.

Package Description

What we can offer you: 

  • Generous annual leave starting at 25 days plus bank holidays (pro-rata for part-time)
  • A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments
  • Early finish Friday and flexible working as part of our approach to activity based working (not applicable to roles with fixed shift patterns)
  • 2 Days TOIL in recognition of fixed shift patterns (pro-rata for part-time)
  • Discounts on gym membership
  • Employee assistance programme to give you support on any issues that come up in life  
  • Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
  • Very active social scene including sport teams, gardening and other activities 
  • Generous pension provision, life assurance and income protection insurance
  • Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it.

We’re a really diverse bunch and we recognise and respect your value as an individual. As well as helping people with diabetes, you’ll be part of one of the top 30 Best UK Charities to Work For, and one of the top 75 Best Large Companies in London.

We’re committed to protecting and promoting the welfare of children and adults at risk, and we need our staff and volunteers to support this.

Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

To find out more about what we do, check out our website.


Diabetes UK


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