Digital Marketing Manager
Job Introduction
The Strategic Marketing team was created in 2017 to support the charity in delivering a Revolution in Understanding and Support by building a strategic and coherent approach to marketing across Diabetes UK, which builds and deepens engagement with the public. To meet this goal the Strategic Marketing strategy focuses on three pillars: marketing and communications planning and governance, integrated marketing campaigns and supporter engagement strategies.
The Digital Marketing Manager supports the delivery of the integrated marketing campaigns pillar. This pillar focuses on delivery of multi-channel, integrated marketing that engages new and existing audiences, and offers opportunities to amplify our message. The Digital Marketing Manager will take a lead role in the development and delivery of Diabetes UK’s digital marketing strategy and campaigns. It will support the Senior Marketing Manager in ensuring our digital marketing reflects our brand vision to give a greater sense of urgency and seriousness to diabetes; and places objectives around reach and engaging and building long-term relationships with supporters at its heart.
Role Responsibility
- To support the Head of Strategic Marketing and Senior Marketing Manager in developing a digital first approach to our marketing strategy
- To ensure alignment between marketing and brand objectives
- To work with colleagues across digital, marketing and fundraising to build digital marketing competency across the charity
- To work with colleagues from across the organisation to develop digital marketing strategies for priority products, services and campaigns, e.g. membership, mass participation fundraising events and online education modules
- To develop and deliver marketing strategies for key digital channels, including search, email and all the key social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube/Google+, LinkedIn)
- To develop relationships with marketing agencies to ensure we are maximising value and optimising digital marketing opportunities
- To work with the Digital and Content teams to ensure that digital campaigns are integrated appropriately with the website, and implemented according to our technical, brand, legal and accessibility standards
- To work with the Content and News team to plan and deliver organic content creation for all Diabetes UK social media channels, including Facebook, Twitter, LinkedIn, YouTube/Google+, Instagram, Vine and Pinterest
- To work closely with the Digital Analysis Manager to ensure that campaign evaluation metrics are planned early in all digital marketing campaigns so that we can reliably monitor and evaluate the effectiveness of online marketing activity, ensuring they are performing to expectation.
- To produce regular reports to help monitor performance of Diabetes UK’s digital marketing activities and make recommendations based on findings.
- To work with the Content and News team and an external search agency to ensure strategies for paid and organic search are complementary and optimised
- To lead, manage and inspire the Digital Marketing Executive, ensuring he/she is effectively trained, developed and motivated. To set and monitor objectives, conduct regular 121s and give regular feedback on performance, and to support the Digital Marketing Executive with the day-to-day management of his/her campaigns and projects
- To champion the role of and effective use of audience insight
- To use judgement to make effective decisions based on overarching priorities
- To share successes and learnings across the charity to drive improvements to our digital marketing
- To keep up to speed on digital marketing trends within and beyond our sector and sharing learning with others to drive up quality and innovation
- To manage and monitor marketing campaign budgets
- To keep abreast of relevant legal and regulatory frameworks, including Data Protection legislation
- Any other task as requested by the Head of Strategic Marketing or the Senior Marketing Manager
The Ideal Candidate
The best person for this job will be able to:
- Develop and deliver digital marketing strategies and campaigns across all key channels
- Demonstrate strong working knowledge of social media
- Demonstrate a strong working knowledge of Google Adwords
- Demonstrate a strong working knowledge of Google Analytics
- Champion a customer-centred approach
- Communicate effectively and to influence a wide range of people, face-to-face, through presentations and written reports
- Work on own initiative, under pressure and to tight deadlines
- Identify and overcome problems using own initiative
The best person for this job will have experience in:
- Digital marketing, including search, social media, display and email
- Delivering customer/supporter acquisition campaigns and activities via digital channels
- Monitoring and evaluating digital activities and making recommendations for improvement
- Working to a busy schedule, working under pressure and to tight deadlines.
- Photoshop (or similar package) and a keen interest in design for usability and accessibility
- Working on cross-organisation projects to deliver successful outcomes
- Project management, including budget planning and management, performance monitoring and evaluation
- Working with agencies and suppliers
- Working with relevant legislation and regulations, e.g. Data Protection
- Working with email marketing platforms (Bronto, Mail Chimp or similar)
The best person for this job will be:
- An experienced digital marketing professional
- An effective communicator with all levels of the organisation
- Flexible, disciplined, and able to prioritise work effectively.
- Autonomous and proactive
Package Description
What we can offer you:
- Generous annual leave starting at 25 days plus bank holidays
- A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments)
- Early finish Friday and flexible working
- Discounts on gym membership and days out
- Employee assistance programme to give you support on any issues that come up in life
- Annual Season ticket loan
- Very active social scene including sport teams, gardening and other activities
- Generous pension provision, life assurance and permanent health insurance
About the Company
Diabetes is the most potentially devastating – and fastest growing – health crisis of our time, requiring ongoing high-quality care and support. There are currently 4.5 million people in the UK living with diabetes, and 11.9 million more at increased risk of getting Type 2 diabetes. Those diagnosed face the risk of life-changing, and life-limiting, complications, unless they are given the very best care and the support they need to manage their condition well. As a society we need to work together now – and take action now – to fund critical research, improve healthcare and treatment, and prevent yet more people developing this potentially life-threatening condition.
Diabetes UK is a forward thinking and commercially focused organisation, and is the leading charity for the 4.5 million people with the condition in the UK.
As we continue to improve our processes, through continual development and change, this is an exciting time to join us. With established funding streams and following on from the success of our previous five-year plan, we are in a strong position to continue developing and responding to changing environments.
We rely heavily upon the expertise and motivation of our staff in order to work towards our many aims and meet objectives. We aim to be an equal opportunity employer; the organisation recognises and respects the value and diversity of all. We gladly make the adjustments required for people with disabilities to join us. Our diverse functions mean that we can offer you a wide range of rewarding career opportunities.
Diabetes UK is committed to safeguarding and promoting the welfare of children, young people and vulnerable and expects all staff and volunteers to actively support this commitment.
Diabetes UK recognises and respects the value and diversity of all.
We have a vision of a world where diabetes can do no harm – if you’d like to be part of that, why not join us?
To Learn more about the work we do - Click here
Diabetes UK