Digital Insight Analyst (9 Months Fixed Term Contract)

Job Introduction

The Digital Insight Analyst will play a pivotal role in shaping the future of our digital platforms to better support people affected by diabetes. This role is central to our A/B and Multi-Variate Testing (MVT) Optimisation programme, helping to drive a culture of experimentation and continuous improvement across the organisation.

Working closely with key stakeholders, product owners, and the wider Data & Insight team, you’ll use data-driven insights to test, learn, and optimise user experiences. From developing and managing digital tracking and analytics systems to delivering actionable insights through dashboards and reports, your work will directly influence how we engage with our audiences online.

This is a fantastic opportunity to make a meaningful impact—bringing positive learning to the forefront of digital data, and helping to ensure our digital services are effective, inclusive, and aligned with our strategic ambitions.

Role description

This individual will play a key role in managing the Digital Optimisation programme, guiding the full lifecycle of testing—from hypothesis generation and stakeholder alignment to prioritisation and implementation using tools such as Webtrends Optimize.

You will be responsible for monitoring active tests, analysing outcomes, and drawing actionable conclusions. Using platforms like Google Analytics 4 (GA4), Looker Studio, and BigQuery, you’ll deliver clear, evidence-based insights to stakeholders, helping shape future testing strategies and inform long-term improvements to customer journeys, user experience, and website development.

As part of the Data & Insight team, the Digital Insight Analyst will also support broader digital analysis efforts. This includes providing strategic insights across digital channels, enhancing reporting capabilities, and contributing to the organisation’s data-driven decision-making culture.

Your work will be instrumental in driving continuous improvement, fostering a test-and-learn mindset, and ensuring our digital platforms effectively support people affected by diabetes.

 The ideal candidate

You’ll be passionate about digital customer journeys and user experience, with a strong understanding of how digital data can be leveraged to optimise and enhance these experiences. You’ll bring curiosity and analytical thinking to the role, with a keen interest in using data to drive meaningful improvements.

The ideal candidate will have a test-and-learn mindset—comfortable with experimentation, hypothesis-driven testing, and drawing insights from results to inform future strategies. You’ll be confident using tools like GA4, BigQuery, and Looker Studio to uncover insights and communicate them clearly.

Collaboration is key in this role, so you’ll need to be an excellent communicator who can work effectively with stakeholders, product owners, and cross-functional teams. You’ll be proactive, adaptable, and motivated by the opportunity to make a real difference for people affected by diabetes through smarter, data-informed digital experiences. You will have a strong interest in Digital customer journeys and user experience. You will have a good level of understanding of Digital data, and how important this can be in developing and optimising customer journeys and user experience.

For further information about the role please refer to the job description at the end of the page.

Fundraising Roles only: Diabetes UK is committed to fundraise in a way that is legal, open, honest and respectful and expects all staff and volunteers to share this commitment. We are registered with the Fundraising Regulator and you will be expected to adhere to the Code of Fundraising Practice.

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role. 

Interview date: 21/10/2025 & 22/10/2025

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK, satisfactory references and a DBS check if applicable for this role.

To view a full list of accepted documents and the checks employers are required
to make click here 

To view guidance on proving your right to work to an employer click here 

If you have any questions, please contact recruitment@diabetes.org.uk

Package Description

We have some amazing benefits available which we are proud to be able to offer. We have a health cash plan available, early finish Fridays, access to an incredible Learning and Development offer, and much more. Please refer to the job description pack to find out more about what benefits you can access if you become an employee of Diabetes UK.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it. Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

Our commitment to Equity, Diversity, and Inclusion

Diabetes does not affect everyone equally and as a charity we are committed to equity, diversity and inclusion. We seek to better reflect those we serve. This means we actively seek to reach a diverse pool of candidates in our recruitment processes and particularly welcome applications from groups currently underrepresented at senior level, including those from Black, Asian and other ethnic minority backgrounds. It also means if you have a disability or long-term condition, we're happy to consider any reasonable adjustments you might need to take part in the process and succeed in the role, just let our HR team know via recruitment@diabetes.org.uk

We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role.

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK and satisfactory references and a DBS check if required.

To find out more about what we do, check out our website.

Diabetes UK