As Copywriter, you will play a vital role in leading on the development and integration of a clear and compelling copywriting style for Diabetes UK. It is an exciting time to join as we have just launched a new ambitious organisational strategy and refreshed our brand, creating a bold new tone of voice. We now need a creative copywriter to drive this forward and bring our brand to life, giving our charity a bold and distinctive voice, to ensure we engage with, and have more impact for those living with, or at risk of diabetes.
Interview Date: W/C 10 August 2020
You will be the charity expert in copy and our tone of voice. Creating messaging hierarchy, key messages and creative copy for strategic and priority projects. Ensuring copy works across multiple channels and formats, engages with our key audiences, reflects our brand personality and drives greater awareness of our cause.
Providing expert advice and training to inspire and upskill others and to help embed our tone of voice and create a level of consistency across the charity.
Working collaboratively alongside other creatives, brand and marketing, ensuring our copy and visual ideas enhance each other. To create stand out work that inspires and engages our audiences and aims for creative excellence.
The Ideal Candidate
We are looking for someone who is excited by the opportunity to really shape the way we sound.
You will be a creative and strategic thinker, bringing ideas and energy to help us bring our cause
to life creatively.
You will have a clear understanding of tone of voice and how to flex this across different audiences, projects and channels. You will have an exceptional eye for detail, are able to adapt your style and have experience working on a wide range of different briefs and projects. Ideally in a similar
You thrive in a creative environment and enjoy working as part of a team. Your audience is at the heart of everything you do, and you are confident working with, supporting and upskilling colleagues. You are keen to seize this opportunity and meet the challenge to make a real difference for a great cause.
What we can offer you:
- Generous annual leave starting at 25 days plus bank holidays
- A Cash Healthcare Plan (giving you up to £1,500 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments)
- Early finish Friday and flexible working as part of our approach to activity based working
- Discounts on gym membership
- Employee assistance programme to give you support on any issues that come up in life
- Annual season ticket loan (on completion of your probation period)
- Very active social scene including sport teams, gardening and other activities
- Generous pension provision, life assurance and income protection insurance
- Cycle to work scheme (eligible for scheme if contract is permanent or longer than 12 months)
*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.
About the Company
Diabetes is the most devastating and fastest growing health crisis of our time. There are currently 3.8 million people in the UK diagnosed with diabetes, and 1 million more with undiagnosed Type 2.
We are working to make sure that those affected by diabetes get the best care and support they need to live well with their condition and avoid life-changing complications. We're leading the way by funding critical research, improving healthcare and treatment so we can reach our vision of a world where diabetes can do no harm.
Diabetes UK staff are motivated and experienced and extremely passionate about helping people affected by diabetes. We have been fighting for people with diabetes for more than 80 years and changed millions of lives thanks to the new treatments, technology and policy changes we've been behind.
But there's more to do. And you can be part of it.
We're a diverse bunch and as a charity we recognise and respect the value of everyone.
We've recently been awarded a One Star Accreditation status by Best Companies. And this year we were named 65th in the top 100 not-for-profit organisations in the Sunday Times Best Companies to Work For list.
We're committed to safeguarding and promoting the welfare of children, young people and adults at risk and expect all staff and volunteers to actively support this commitment.
We have a vision of a world where diabetes can do no harm. If you’d like to be part of that, why not join us?
To learn more about the work we do - Click here