Copywriter (12 Month Maternity Cover)

Job Introduction

As Copywriter, you will play a vital role in leading on the development and integration of a clear and compelling copywriting style for Diabetes UK.

You’ll be joining us as an exciting time. We’ve recently launched our first ever brand advertising campaign, which is bringing thousands closer to our cause. You’ll be central to making sure these people are hearing a consistent and warm voice, which makes people living with or at risk of diabetes feel heard.

As a charity, we have a bold and distinctive tone. We need a creative copywriter who can bring this to life, making sure our copy is clear, engaging and powerful, and drives emotional connections that inspire people to care about our work.

We have a brilliant and inclusive working environment here at Diabetes UK and are proud of our ‘Connected Working’ framework which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role of course.  We do not dictate the number of days you have to attend the office. 

Interview Dates

Stage 1: 27 - 28 September 2022 (via MS Teams)

Stage 2: 5 October 2022 (face-to-face in London)

Please note that all job offers are subject to you providing acceptable evidence of your eligibility to work in the UK.  You might find the following resources useful:

• To view a full list of accepted documents and the checks employers are required to make click here
• To view guidance on proving your right to work to an employer click here

 If you have any questions, please cntact HRAdvice@diabetes.org.uk  

Role Responsibility

You will be the charity expert in copy and our tone of voice.

• Creating messaging hierarchy, key messages and creative copy for strategic and priority projects.
• Ensuring copy works across multiple channels and formats, engages with our key audiences, reflects our brand personality and drives greater awareness of our cause.
• Providing expert advice and training to inspire and upskill others and to help embed our tone of voice and create a level of consistency across the charity.
• Working collaboratively alongside other creatives, brand, content and marketing, ensuring our copy and visual ideas enhance each other.
• Creating standout work that inspires and engages our audiences and aims for creative excellence.

The Ideal Candidate

We are looking for someone who is excited by the opportunity to build on our progress to date and really shape the way we sound. You will be a creative and strategic thinker, bringing ideas and energy to help us bring our cause to life creatively.

You will have a clear understanding of tone of voice and how to flex this across different audiences, projects and channels. You will have an exceptional eye for detail, are able to adapt your style and have experience working on a wide range of different briefs and projects. Ideally in a similar in-house role.

You thrive in a creative environment and enjoy working as part of a team. Your audience is at the heart of everything you do, and you are confident working with, supporting and upskilling colleagues. You are keen to seize this opportunity and meet the challenge to make a real difference for a great cause.

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays 
• A Cash Healthcare Plan (giving you up to £1,500 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working as part of our approach to activity based working
• Discounts on gym membership
• Employee assistance programme to give you support on any issues that come up in life  
• Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and income protection insurance
• Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For nearly 5 million people with diabetes in the UK, there’s no day off. At Diabetes UK, we fight day in, day out for better care, treatment and support. We won’t stop until diabetes can do no harm.

With more people than ever living with diabetes and millions more at risk of developing type 2, our work has never been more needed. We make sure they get the care and support needed to live well with diabetes and avoid devastating complications.

We fund critical research, which has led to life-changing discoveries – like the first insulin pen and programmes to put type 2 diabetes into remission. Now, we want to do this for everyone and find a cure.

We can’t do any of this without you. Our staff are passionate and determined about helping everyone affected by diabetes. For over 85 years, they’ve been behind vital policy changes, as well as new treatments and technologies to make living with diabetes easier every day.

But there’s more to do. And you can be part of it.

We’re a really diverse bunch and we recognise and respect your value as an individual. As well as helping people with diabetes, you’ll be part of one of the top 30 Best UK Charities to Work For, and one of the top 75 Best Large Companies in London.

We’re committed to protecting and promoting the welfare of children and adults at risk, and we need our staff and volunteers to support this.

Our vision is a world where diabetes can do no harm. Join us today, and together, we can make that a reality.

To find out more about what we do, check out our website.

Diabetes UK