Content Producer

Job Introduction

Reporting to the Content Manager, your focus will be to produce audience first digital content creation across our website and social media channels. This will mainly involve planning, sourcing and producing high-quality creative and engaging digital content and online resources (and occasionally offline).

This role will harness the power of great storytelling with great writing and ensure we put the audience at the forefront of all content created (including copy, video, photos, graphics and audio).  You will ensure that all content created is reflective of our brand essence, and always embodies our tone of voice characteristics: authentic, inspiring, frank, confident and human.  

You will also provide support and guidance to other content producers around the organisation, leading by example and sharing best practice in line with the Diabetes UK governance framework.

Role Responsibility

• Conceive, develop and produce new content as well as update existing content for our website and other multimedia channels in line with priority areas of work and organisation strategic objectives.
• Produce responsive lifestyle and clinical content to be reactive to live situations and scenarios.
• Plan, research, write, produce, sub and proof content across a range of outputs, including but not limited to on and offline information resources. 
• Use SEO and analytics to ensure best performance of content and ensure there is regular review check points put in place.
• Create clear briefs for creative assets needed to support content production (Social media, emails, newsletters, advertising opportunities and press).  Work closely with the creative team to explain and share photography and videography requirements.   
• Manage agencies and external providers to deliver content and digital products.  This includes full project management, from brief to delivery, including writing the briefs, reviewing responses, managing internal stakeholders’ requirements and approvals ensuring the delivery of content on time and within agreed budgets.
• Offer content support to all areas of the organisation and contribute to creative ideas generation 
• Work with team members and content producers around the organisation to help build a culture of content that is co-produced by people with diabetes and their families, and user-generated content is captured and embedded wherever possible and appropriate. 
• Work to continually improve webpage navigation, performance and readability. 
• Work on developing relationships with key influencers and vloggers to drive engagement. 
• Keep up-to-date on the latest content, digital and publishing developments. 

The Ideal Candidate

The best person for this job will be able to:

• Work with a content management system (CMS) or any other web authoring package.
• Copy write, edit and proofread content, demonstrating good editorial judgement particularly for the web, digital platforms and newsletters
• Manage large projects and have excellent organisation skills
• Communicate verbally with the ability to work with and influence staff at all levels in an organisation

The best person for this job will have experience in:

• A digital content planning and production environment, 2 years’ experience minimum.
• Monitoring and evaluating content activity.
• Setting and working to busy schedules, working under pressure and to tight deadlines.
• Working with content agencies to develop audio visual content
• Writing and creating content for different audiences
• Working with open source CMS platforms
• Creating social media and digital marketing content
• Search Engine Optimisation, google analytics, Facebook insights and other analytic tools
• Working with content production agencies and writing briefs for agencies

The best person for this job will be:

• Educated to degree level or equivalent in a communications or related discipline.
• Able to work as a part of a team as well as independently.
• Knowledgeable in industry best-practices, including content delivery standards and usability

Package Description

What we can offer you: 

• Generous annual leave starting at 25 days plus bank holidays 
• A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments) 
• Early finish Friday and flexible working 
• Discounts on gym membership and days out 
• Employee assistance programme to give you support on any issues that come up in life  
• Annual Season ticket loan 
• Very active social scene including sport teams, gardening and other activities 
• Generous pension provision, life assurance and permanent health insurance 

About the Company

Diabetes is the most potentially devastating – and fastest growing – health crisis of our time, requiring ongoing high-quality care and support. There are currently 4.5 million people in the UK living with diabetes, and 11.9 million more at increased risk of getting Type 2 diabetes. Those diagnosed face the risk of life-changing, and life-limiting, complications, unless they are given the very best care and the support they need to manage their condition well. As a society we need to work together now – and take action now – to fund critical research, improve healthcare and treatment, and prevent yet more people developing this potentially life-threatening condition. 

Diabetes UK is a forward thinking and commercially focused organisation, and is the leading charity for the 4.5 million people with the condition in the UK.

As we continue to improve our processes, through continual development and change, this is an exciting time to join us. With established funding streams and following on from the success of our previous five-year plan, we are in a strong position to continue developing and responding to changing environments.

We rely heavily upon the expertise and motivation of our staff in order to work towards our many aims and meet objectives. We aim to be an equal opportunity employer; the organisation recognises and respects the value and diversity of all. We gladly make the adjustments required for people with disabilities to join us. Our diverse functions mean that we can offer you a wide range of rewarding career opportunities.

We have a vision of a world where diabetes can do no harm – if you’d like to be part of that, why not join us? 

To Learn more about the work we do - Click here

Diabetes UK