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Brand Manager

Please Note: The application deadline for this job has now passed.

Job Introduction

We’re fighting for a world where diabetes can do no harm. And with nearly five million people living with diabetes in the UK, it’s vital that more people know who we are and feel a connection to our work and our cause.  


That’s where our brand comes in, and as brand manager you’ll be part of a passionate team working to make sure our personality and identity shines through everything we do as a charity.  

You’ll be joining us as an exciting time. We’ve recently refreshed our brand and have just launched our first ever brand advertising campaign. It’s a big moment for our brand and we’re already excited about how we can build on this over the next year

We’re looking for an enthusiastic and brand manager to help us bring our new personality, tone of voice and visual identity to life across our work. This is a great opportunity to work with stakeholders across the charity, building their trust and confidence in our brand and to make change happen

1st Stage Interviews:  7 December 2021 on MS Teams 
2nd second Interviews: 10 December 2021 (face to face at Wells Lawrence House, London)

We may consider someone working 4 days 28 hours. Please note that the salary would then be pro rata'd. 

Role Responsibility

As brand manager you’ll act as a brand guardian, providing expert feedback to make sure everything from our mass participation events to our policy work is a great reflection of our brand.

You’ll provide training, advice and consultancy to colleagues at all levels – and you’ll build great working relationships along the way. 

You’ll be responsible for evaluating our brand health, making strategic recommendations about how we develop and grow our brand.

You’ll be part of a skilled and enthusiastic brand and creative team, and you’ll enjoy bringing creative ideas to life through our brand. 

The Ideal Candidate

You’ll have relevant experience in managing brands as a significant part of your role. You’ll be confident in working with tone of voice, visual identity and personality and helping bring this to life for colleague at all levels. And you’ll be a confident and experienced project manager, who has led and rolled out strategic brand projects, ideally in a charity setting.

You’ll enjoy working with people, making the most of opportunities to influence, negotiate and inspire our teams to show how our brand can add value to their work. And you’ll be great at spotting opportunities to strengthen and optimise our brand through their work too. 

You’ll be able to absorb new information quickly and prioritise your work to help us deliver our objectives.

Most of all, you’ll be as passionate as we are about making a tangible difference for millions of people living with or at risk of diabetes, by bringing our purpose to life right across the charity, so we can achieve our vision of a future where diabetes does no harm. 

Package Description

What we can offer you: 

  • Generous annual leave starting at 25 days plus bank holidays 
  • A Cash Healthcare Plan (giving you up to £1,500 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments
  • Early finish Friday and flexible working as part of our approach to activity based working
  • Discounts on gym membership
  • Employee assistance programme to give you support on any issues that come up in life  
  • Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
  • Very active social scene including sport teams, gardening and other activities 
  • Generous pension provision, life assurance and income protection insurance
  • Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

About the Company

For the 4.8 million people in the UK with diabetes, there’s no day off. So, at Diabetes UK, we’re leading the fight every day, campaigning for better care, treatment and support. We won’t stop until diabetes can do no harm.  

We are working to make sure that those affected by diabetes get the best care and support they need to live well with their condition and avoid life-changing complications.  We're leading the way by funding critical research, improving healthcare and treatment so we can reach our vision of a world where diabetes can do no harm.

Diabetes UK staff are motivated and experienced and extremely passionate about helping people affected by diabetes.  We have been fighting for people with diabetes for more than 80 years and changed millions of lives thanks to the new treatments, technology and policy changes we've been behind.

But there's more to do.  And you can be part of it.

We're a diverse bunch and as a charity we recognise and respect the value of everyone.

We’re very excited to have been placed in the top 30 best UK charities to work for, and in the top 75 best large companies in London.

We're committed to safeguarding and promoting the welfare of children, young people and adults at risk and expect all staff and volunteers to actively support this commitment.

We have a vision of a world where diabetes can do no harm.  If you’d like to be part of that, why not join us? 

To learn more about the work we do please visit our website

Diabetes UK

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